Based on the high-end market, door and window ente

2022-07-22
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With the improvement of people's living standards, price is no longer the dominant factor affecting consumers' purchase. Pursuing all-round "high-end" has become the goal of many door and window enterprises, and enterprises also need strength to speak

with the improvement of people's living standards, price is no longer the dominant factor affecting consumers' purchase. At the same time, the high-end door and window market has been further expanded, and the pursuit of all-round "high-end" has become the goal of many door and window enterprises. However, in this "high-end" competition, door and window enterprises continue to lose and return home. If they want to win this market, they still need strength to speak. As for the high-end strategy, both countries and enterprises attach great importance to it. Take the United States, Britain and other "deindustrialized" developed countries as examples. After the financial crisis, they rearranged their high-end strategy, launched "Reindustrialization", put more emphasis on upgrading and innovation, and built high-end manufacturing industries, which directly helped the steady recovery of domestic economy. For example, the British government launched the "high value manufacturing" strategy in 2008, striving to run through the whole process from research and design to commercialization with innovation. Local door and window brands still need to work harder: for door and window enterprises, no enterprise can "take all" in the high, medium and low-end markets. The high-end market is the "Pearl" on the top of the pyramid, which is the strategic highland that all large enterprises want to seize. At the same time, it also reflects the influence and competitiveness of a brand. Excellent high-end brands can even become the spokesperson of the national image in the world. At this level, although many local door and window brands are positioned at the high end, I'm afraid it still needs more efforts to be called the "business card" of the industry and even the country. Door and window enterprises need to invest a huge project to do high-end industry: doing high-end industry must be a huge project that requires high investment, and it needs to constantly innovate to cope with the changing and diverse consumer demand. If it is said that in the early stage of entrepreneurship, high-end is a conscious behavior of door and window enterprises to explore product differentiation, then when door and window brand bosses have launched the banner of "high-end" and the products face homogeneous competition again, it is the built business model that supports the enterprise's "high-end" strategy. These models include lean attitude towards manufacturing process, standardized management of terminal channels, and professional service for after-sales maintenance. For door and window enterprises, if they want to be self-sufficient in the high-end market and have something to do, they also need to be based on the value of the product itself. After experiencing the baptism of the market and continuously improving their comprehensive strength, they can truly create high-end products in China's door and window industry

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